Meta CAPI🇺🇸 USA
DTC Skincare Brand
52% of purchase events were invisible to Meta's algorithm — for months
+89%
Purchase events recovered
Read Full Case Study →
Meta CAPI🇺🇸 USA
Supplements Brand · $45K/mo spend
Agency said tracking was fine. 38% of purchases were never reaching Meta.
3.1x
True ROAS revealed (was showing 1.8x)
Read Full Case Study →
GA4 · GTM🇬🇧 UK
Fashion Brand
GA4 showed 94% bounce rate. Marketing decisions had been frozen for 3 months.
34%
Real bounce rate (not 94%)
Read Full Case Study →
Google Ads🇦🇺 Australia
Home Furniture Store · $30K/mo spend
Google was counting each sale 3 times. Smart bidding was optimizing on ghost wins.
$34
True CPA (dashboard showed $22, real was $89)
Read Full Case Study →
TikTok Events API🇨🇦 Canada
Pet Products Brand · $18K/mo spend
12% match rate. Creative decisions were being made on completely unreliable data.
71%
Match rate (up from 12%)
Read Full Case Study →
Multi-Platform🇨🇦 Canada
Beauty & Cosmetics Brand
Meta, Google, and TikTok each claimed full credit. Attributed revenue was 3.1× actual sales.
2.8x
ROAS after reallocating to true channel split
Read Full Case Study →
Meta CAPI🇺🇸 USA
Sports Nutrition Brand
Shopify showed 89 purchases/day. Meta pixel saw 31. A 65% gap — invisible for 18 months.
8.4
EMQ score (up from 2.9) · +187% events visible
Read Full Case Study →
Full Audit🇬🇧 UK
Jewellery & Accessories Brand
3 agencies, 4 years, 31 zombie tags. ROAS declining for 8 months with no explanation.
72h
Complete stack rebuilt from zero
Read Full Case Study →
Meta CAPI🇺🇸 USA
Baby Products Brand · $28K/mo spend
71% iOS customers. EMQ at 2.4. $28K/month in ad spend running essentially blind.
9.1
Meta EMQ score (up from 2.4 — exceptional)
Read Full Case Study →
Full Stack Setup🇦🇺 Australia
Electronics DTC Brand · New Launch
$30K/month launch budget. Zero tracking in place. 5 days until go-live.
4 days
Full verified tracking stack live · 3.4x ROAS day one
Read Full Case Study →
Google Offline🇬🇧 UK
Luxury Furniture Brand · £18K/mo spend
70% of sales closed by phone or showroom. Google Ads had no idea any of them happened.
-44%
Cost per actual order after Smart Bidding recalibrated
Read Full Case Study →
Meta Offline🇦🇺 Australia
Premium Fitness Equipment Brand
Meta ads were driving showroom sales — but 48% of that revenue was completely invisible to the algorithm.
3.8x
True ROAS revealed (was showing 2.1x online only)
Read Full Case Study →
Snapchat CAPI🇨🇦 Canada
Women's Fashion Brand · $14K/mo spend
Snap ads showed 0.8x ROAS. The actual number was 2.7x — and the budget was 2 weeks from being cut.
2.7x
True ROAS revealed (was showing 0.8x)
Read Full Case Study →
Consent Mode v2🇩🇪 Germany
Home Goods Brand · EU Market
Google Ads lost 40% of conversion data overnight after March 2024. Smart Bidding collapsed in weeks.
+41%
Conversions recovered via Consent Mode v2 fix
Read Full Case Study →
Pinterest CAPI🇺🇸 USA
Home Decor Brand · $12K/mo Pinterest spend
Pinterest reported 0.7x ROAS. Before the budget was cut, I audited. The real number was 3.1x.
3.1x
True ROAS (was showing 0.7x) · Budget tripled
Read Full Case Study →
Google Ads + CRM🇺🇸 USA
B2B SaaS Company · $35K/mo spend
$45 CPL looked great. The real cost per paying customer was $1,500. Smart Bidding was making it worse every month.
3.8x
Revenue per ad dollar after CRM import fix
Read Full Case Study →
Microsoft Ads UET🇺🇸 USA
Legal Services Brand · $8K/mo Bing spend
$8,000/month on Bing Ads. Zero tracked conversions. 147 real ones happening every month — for 11 months.
-38%
Bing CPA vs Google — Bing was outperforming
Read Full Case Study →
Server-Side GTM🇬🇧 UK
Fintech App · Privacy-Conscious Audience
42% of their visitors used ad blockers. All tracking was browser-side. £50K/month running on 58% of real data.
+38%
Events captured after server-side migration
Read Full Case Study →
LTV Tracking🇦🇺 Australia
Subscription Box Brand · $28K/mo spend
Smart Bidding optimized for $45 first orders — not the $360 LTV per subscriber. It was finding the wrong customers.
5.2x
ROI improvement when LTV fed into Smart Bidding
Read Full Case Study →
GA4 Cross-Device🇺🇸 USA
Consumer Electronics Brand · $55K/mo spend
Mobile showed 0.8% conversion rate. Desktop showed 4.2%. Mobile was about to be cut — but it started 62% of all purchases.
62%
Purchases started on mobile — invisible in standard GA4
Read Full Case Study →
Salesforce + Google🇩🇪 Germany
Industrial Equipment Co. · €60K/mo spend
120-day sales cycle. Google's 90-day attribution window. The last month of every closed deal was invisible — forever.
+34%
More closed deals attributed to correct campaigns
Read Full Case Study →
Multi-Currency Fix🇦🇪 UAE
Global Fashion Brand · 5 Markets
Revenue sent to Meta in AED, GBP, and EUR — no currency codes. Every ROAS figure across 5 markets was wrong.
2.9x
UAE proved most efficient market — was invisible before
Read Full Case Study →
Meta CAPI🇺🇸 USA
Outdoor Gear Brand · DTC
Purchase events firing twice — reported ROAS was 2.4x but actual was 1.2x
+94%
True ROAS revealed after purchase dedup fixed
Read Full Case Study →
Google Ads🇬🇧 UK
Skincare Brand · DTC UK
Enhanced Conversions not sending hashed emails — Google losing 40% of conversions
+38%
Conversions recovered after Enhanced Conversions fixed
Read Full Case Study →
TikTok CAPI🇺🇸 USA
Apparel Brand · Gen Z DTC
TikTok pixel client-side only — iOS users completely invisible to the algorithm
3.1x
ROAS achieved after TikTok Events API implementation
Read Full Case Study →
GA4 & GTM🇺🇸 USA
B2B SaaS · HR Tech
GA4 tracking page views only — signups, trials, and paid upgrades completely invisible
6
Key conversion events now fully tracked in GA4
Read Full Case Study →
Meta CAPI🇦🇺 Australia
Commercial Real Estate · Lead Gen
Meta optimizing for leads from a decommissioned form — ghost conversions for 3 months
-67%
Wasted spend identified from ghost lead conversions
Read Full Case Study →
Google Ads🇺🇸 USA
Plumbing Company · Home Services
Call conversions tracking 3-second hangups and voicemails — CPA showing $22 but real was $380
$380
True CPA exposed — budget completely restructured
Read Full Case Study →
Snap CAPI🇺🇸 USA
Cosmetics Brand · DTC
Snap pixel missing from checkout pages — purchase ROAS impossible to measure
2.2x
Snap ROAS confirmed after Conversions API setup
Read Full Case Study →
Consent Mode V2🇩🇪 Germany
Home Decor Brand · DACH Market
GDPR Consent Mode V2 rollout wiped 70% of events — entire tracking stack broken
83%
Event recovery rate after Consent Mode V2 implementation
Read Full Case Study →
LinkedIn + GTM🇺🇸 USA
Cybersecurity SaaS · Enterprise
LinkedIn Insight Tag conflicting with GTM — demo request events not reaching LinkedIn
4.7x
LinkedIn lead quality improvement after proper event tracking
Read Full Case Study →
Meta CAPI🇬🇧 UK
FinTech App · Consumer SaaS
Trial signups not reaching Meta — iOS 14 killed pixel, no CAPI in place for 18 months
+71%
Trial signup events recovered via Meta CAPI
Read Full Case Study →
Offline Conv.🇺🇸 USA
Dental Practice · 3 Locations
Google Ads optimizing for appointment calls — not patients who actually showed up
28%
Of "converted" calls never resulted in an appointment
Read Full Case Study →
Full Audit🇨🇦 Canada
Pet Supplies Brand · DTC Canada
Triple-counted conversions across GA4, Meta, and Google — attributed revenue was 312% of actual
9
Tracking issues found and fixed within 48 hours
Read Full Case Study →
TikTok CAPI🇦🇺 Australia
Activewear Brand · DTC Australia
TikTok Events API dedup key missing — every purchase counted twice in reporting
2.1x
True CPA — was showing 1.05x due to double-count
Read Full Case Study →
Google Ads🇺🇸 USA
Project Management SaaS · SMB
Smart Bidding optimizing for free signups, not paid conversions — $180K wasted on free users
-61%
CPA reduction after switching to paid conversion signal
Read Full Case Study →
Meta CAPI🇳🇱 Netherlands
Electronics Accessories · EU DTC
iOS 14 cutting 55% of Dutch purchase signals — ROAS stuck at 0.9x for 8 months
2.8x
ROAS restored after server-side Meta CAPI implementation
Read Full Case Study →
GA4 Migration🇫🇷 France
Luxury Wine Brand · DTC France
UA to GA4 migration left all ecommerce events missing — revenue showing zero in GA4
3 days
To rebuild complete GA4 ecommerce tracking from scratch
Read Full Case Study →
Server-Side GTM🇸🇬 Singapore
Enterprise SaaS · APAC Market
GTM Server-Side container not deduplicating across Meta, Google, and LinkedIn simultaneously
3
Platforms now correctly deduped from a single server-side container
Read Full Case Study →
Offline Conv.🇺🇸 USA
B2B Software · 12-Person Sales Team
Google Ads had zero visibility into which keywords closed deals — all 12 reps reporting verbally
24 hrs
To close-loop CRM data into Google Ads offline conversion import
Read Full Case Study →
Meta CAPI🇮🇳 India
Fashion Brand · India DTC
WooCommerce CAPI sending INR values without currency code — ROAS inflated by 83x
83x
ROAS inflation factor — ₹4,999 treated as $4,999 USD by Meta
Read Full Case Study →
Google Ads🇳🇿 New Zealand
Home Goods · DTC New Zealand
Smart Shopping bidding at 4x ROAS target but tracking NZD as USD — actual target was 0.16x
3.9x
Actual ROAS achieved after currency correction in conversion tracking
Read Full Case Study →
TikTok CAPI🇺🇸 USA
EdTech SaaS · Gen Z Market
TikTok app and web events double-counting signups — 44% inflation in reported conversions
-44%
False conversion inflation removed — true numbers now accurate
Read Full Case Study →
Snap CAPI🇦🇪 UAE
Luxury Beauty Brand · UAE
Snap CAPI rejecting events with silent 400 errors — Arabic URL paths were malformed
100%
Snap event delivery restored after URL encoding fix
Read Full Case Study →
Full Audit🇬🇧 UK
MarTech SaaS · B2B/B2C Hybrid
5 different tools all reporting different user counts — attribution was a complete guess
5
Tools reconciled into a unified source of truth
Read Full Case Study →
Meta CAPI🇺🇸 USA
Medspa Chain · 4 Locations
Meta pixel on booking page but no CAPI — 62% of bookings invisible post-iOS 14
+58%
Booking events recovered via Meta CAPI from booking system webhook
Read Full Case Study →
LinkedIn + GA4🇺🇸 USA
Legal Tech SaaS · SMB Market
LinkedIn form fills converting in Campaign Manager but showing zero in GA4 — UTM stripping
100%
LinkedIn form fills now attributable in GA4 and HubSpot
Read Full Case Study →
GA4 & GTM🇨🇦 Canada
Manufacturing SaaS · B2B Canada
GA4 sessions resetting inside Calendly embed — every booked demo appeared as direct traffic
91%
Of booked demos now correctly attributed to original traffic source
Read Full Case Study →
Multi-Platform🇰🇷 South Korea
K-Beauty Brand · Global DTC
6 ad platforms with no deduplication — attributed revenue was 440% of actual Shopify revenue
440%
Attribution inflation factor before cross-platform dedup was built
Read Full Case Study →
Google Ads🇺🇸 USA
HVAC Company · Midwest USA
Tracking every call including voicemails and hangups — real CPA was $410, showed $127
$127
Actual CPA achieved after qualified call filtering
Read Full Case Study →
Meta CAPI🇦🇪 Dubai
Luxury Watch Retailer · Dubai
Meta Dynamic Catalog Ads returning zero purchases — product IDs in pixel didn't match catalog
4.1x
DPA ROAS in first week after product ID mismatch fixed
Read Full Case Study →
Offline Conv.🇺🇸 USA
High-Ticket Furniture Brand · DTC
Google optimizing for Add to Cart on $3,000+ items — actual purchases completely invisible
-78%
CPA reduction after switching to purchase as primary Google signal
Read Full Case Study →
TikTok CAPI🇬🇧 UK
TikTok Shop Brand · UK Fashion
TikTok Shop and website both sending purchase events — every sale counted twice
1.8x
True TikTok ROAS — had been appearing as 3.6x due to double-count
Read Full Case Study →
Meta CAPI🇨🇦 Canada
Accounting SaaS · SMB Canada
Paid conversion event firing on page load, not actual upgrade — 300% inflation in conversion volume
8%
True trial-to-paid rate revealed — had been appearing as 31%
Read Full Case Study →
Google Ads🇩🇪 Germany
Industrial Equipment · B2B DACH
80% of RFQ form submissions were from competitors and students — Google bidding on noise
-52%
CPA reduction after qualified lead filtering and offline conversion import
Read Full Case Study →
Snap CAPI🇺🇸 USA
Home Fitness Brand · DTC USA
Snap CAPI sending without event_id — 180% purchase inflation, dedup impossible
2.4x
True Snap ROAS confirmed after dedup key implementation
Read Full Case Study →
Full Audit🇦🇺 Australia
Supplement Brand · ANZ DTC
4 ad platforms with client-side pixels only — post-iOS 14 coverage had dropped to 38%
89%
Event coverage restored after full server-side stack implementation
Read Full Case Study →
Multi-Platform🇺🇸 USA
Marketing Analytics SaaS
A marketing analytics tool with completely broken marketing tracking — the ultimate irony
First
Time full-funnel attribution from ad click to MRR expansion was tracked
Read Full Case Study →
GA4 & GTM🇺🇸 USA
Childcare Center Chain · 6 Locations
GA4 counting every page refresh as a new session — bounce rate 96%, real engagement invisible
41%
True bounce rate revealed — was showing 96% due to session inflation
Read Full Case Study →
Meta CAPI🇺🇸 USA
Supplements Brand · Health DTC
Dynamic Product Ads not matching WooCommerce products — zero DPA conversions on $40K/mo
3.7x
DPA ROAS in first week after WooCommerce product ID alignment
Read Full Case Study →
Meta CAPI🇺🇸 USA
Gym Chain · 6 Locations
Meta pixel tracking free trial form fills as paid memberships — real cost per member was 4x higher than reported
-61%
Cost per paid member after fixing conversion signal
Read Full Case Study →
Google Ads🇦🇺 Australia
Fitness Studio Chain · 4 Locations
Google spending $18K/month with no visibility into which campaigns were actually signing up members
-47%
Cost per new member after Mindbody offline conversion import
Read Full Case Study →
Meta CAPI🇺🇸 USA
Fine Jewelry Brand · DTC
Meta reporting 4.8x ROAS on jewelry — Shopify showed half the revenue. Every purchase was double-counted.
2.3x
True ROAS revealed after pixel and CAPI deduplication fixed
Read Full Case Study →
Google Ads🇬🇧 UK
Luxury Jewellery · UK DTC
Google Smart Shopping bidding on 'Add to Wishlist' events on a £2,000+ AOV jewellery store — zero purchase signal for 9 months
-54%
Cost per purchase after switching to correct conversion signal
Read Full Case Study →
Meta + Google🇮🇳 India
Bridal Jewellery Brand · India
Bridal jewellery brand running Meta and Google with no cross-platform dedup — attributed revenue was 380% of actual Shopify sales
380%
Attribution inflation removed — both platforms now deduped from single server-side stack
Read Full Case Study →