Meta CAPI🇺🇸 USA
DTC Skincare Brand
52% of purchase events were invisible to Meta's algorithm — for months
+89%
Purchase events recovered
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Meta CAPI🇺🇸 USA
Supplements Brand · $45K/mo spend
Agency said tracking was fine. 38% of purchases were never reaching Meta.
3.1x
True ROAS revealed (was showing 1.8x)
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GA4 · GTM🇬🇧 UK
Fashion Brand
GA4 showed 94% bounce rate. Marketing decisions had been frozen for 3 months.
34%
Real bounce rate (not 94%)
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Google Ads🇦🇺 Australia
Home Furniture Store · $30K/mo spend
Google was counting each sale 3 times. Smart bidding was optimizing on ghost wins.
$34
True CPA (dashboard showed $22, real was $89)
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TikTok Events API🇨🇦 Canada
Pet Products Brand · $18K/mo spend
12% match rate. Creative decisions were being made on completely unreliable data.
71%
Match rate (up from 12%)
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Multi-Platform🇨🇦 Canada
Beauty & Cosmetics Brand
Meta, Google, and TikTok each claimed full credit. Attributed revenue was 3.1× actual sales.
2.8x
ROAS after reallocating to true channel split
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Meta CAPI🇺🇸 USA
Sports Nutrition Brand
Shopify showed 89 purchases/day. Meta pixel saw 31. A 65% gap — invisible for 18 months.
8.4
EMQ score (up from 2.9) · +187% events visible
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Full Audit🇬🇧 UK
Jewellery & Accessories Brand
3 agencies, 4 years, 31 zombie tags. ROAS declining for 8 months with no explanation.
72h
Complete stack rebuilt from zero
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Meta CAPI🇺🇸 USA
Baby Products Brand · $28K/mo spend
71% iOS customers. EMQ at 2.4. $28K/month in ad spend running essentially blind.
9.1
Meta EMQ score (up from 2.4 — exceptional)
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Full Stack Setup🇦🇺 Australia
Electronics DTC Brand · New Launch
$30K/month launch budget. Zero tracking in place. 5 days until go-live.
4 days
Full verified tracking stack live · 3.4x ROAS day one
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Google Offline🇬🇧 UK
Luxury Furniture Brand · £18K/mo spend
70% of sales closed by phone or showroom. Google Ads had no idea any of them happened.
-44%
Cost per actual order after Smart Bidding recalibrated
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Meta Offline🇦🇺 Australia
Premium Fitness Equipment Brand
Meta ads were driving showroom sales — but 48% of that revenue was completely invisible to the algorithm.
3.8x
True ROAS revealed (was showing 2.1x online only)
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Snapchat CAPI🇨🇦 Canada
Women's Fashion Brand · $14K/mo spend
Snap ads showed 0.8x ROAS. The actual number was 2.7x — and the budget was 2 weeks from being cut.
2.7x
True ROAS revealed (was showing 0.8x)
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Consent Mode v2🇩🇪 Germany
Home Goods Brand · EU Market
Google Ads lost 40% of conversion data overnight after March 2024. Smart Bidding collapsed in weeks.
+41%
Conversions recovered via Consent Mode v2 fix
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Pinterest CAPI🇺🇸 USA
Home Decor Brand · $12K/mo Pinterest spend
Pinterest reported 0.7x ROAS. Before the budget was cut, I audited. The real number was 3.1x.
3.1x
True ROAS (was showing 0.7x) · Budget tripled
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Google Ads + CRM🇺🇸 USA
B2B SaaS Company · $35K/mo spend
$45 CPL looked great. The real cost per paying customer was $1,500. Smart Bidding was making it worse every month.
3.8x
Revenue per ad dollar after CRM import fix
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Microsoft Ads UET🇺🇸 USA
Legal Services Brand · $8K/mo Bing spend
$8,000/month on Bing Ads. Zero tracked conversions. 147 real ones happening every month — for 11 months.
-38%
Bing CPA vs Google — Bing was outperforming
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Server-Side GTM🇬🇧 UK
Fintech App · Privacy-Conscious Audience
42% of their visitors used ad blockers. All tracking was browser-side. £50K/month running on 58% of real data.
+38%
Events captured after server-side migration
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LTV Tracking🇦🇺 Australia
Subscription Box Brand · $28K/mo spend
Smart Bidding optimized for $45 first orders — not the $360 LTV per subscriber. It was finding the wrong customers.
5.2x
ROI improvement when LTV fed into Smart Bidding
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GA4 Cross-Device🇺🇸 USA
Consumer Electronics Brand · $55K/mo spend
Mobile showed 0.8% conversion rate. Desktop showed 4.2%. Mobile was about to be cut — but it started 62% of all purchases.
62%
Purchases started on mobile — invisible in standard GA4
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Salesforce + Google🇩🇪 Germany
Industrial Equipment Co. · €60K/mo spend
120-day sales cycle. Google's 90-day attribution window. The last month of every closed deal was invisible — forever.
+34%
More closed deals attributed to correct campaigns
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Multi-Currency Fix🇦🇪 UAE
Global Fashion Brand · 5 Markets
Revenue sent to Meta in AED, GBP, and EUR — no currency codes. Every ROAS figure across 5 markets was wrong.
2.9x
UAE proved most efficient market — was invisible before
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