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Server-Side Tracking Looker Studio Offline ConversionFor roofing, restoration, HVAC, remodeling and pool companies. Your CRM feeds every signed job back into Google, so the account is optimised against contracts — not against a phone that rang.
Four things, done properly. Most accounts we open have all four half-built.
Google counts a phone call as a conversion once it passes about 30 seconds. It has no idea what was said, so menu hangups, robocalls and existing customers all get reported as new leads — and Smart Bidding goes looking for more of them.
We fix the signal first: qualified-call filtering, then your booked jobs imported back into Google with their real contract values.
Real client results: Plumbing Co — $22 reported cost per lead, $380 actual, +280% ROI after the rebuild. HVAC Co — real cost per job down to $127 with ServiceTitan import.
Every month, on your account — not a report you receive and cannot act on.
We open your Google Ads account with you and show you the gap between what it reports and what your CRM says actually happened. No pitch — if your setup is clean, we will say so.
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