Google Analytics 4 Setup

GA4 Shows Sessions.
We Make It Show Sales.

Out-of-the-box GA4 misses most conversions. We configure purchase events, connect Google Ads, and set up enhanced measurement so your data reflects reality.

Book Free GA4 Audit → See Real Results

✓ GA4 + Google Ads connected ✓ Enhanced conversions ✓ Setup in 5–7 days

GA4 Conversions — Before vs After

Purchases tracked

Before setup

Purchases tracked

1,847

After setup

Events

✕ Not set purchase

★ Conversion purchase

1,847

★ Conversion add_to_cart

4,231

The Problem

Default GA4 install is almost useless for e-commerce and lead gen.

Here’s what your GA4 is likely missing right now:

Purchase events not marked as conversions

GA4 collects the purchase event but doesn’t mark it as a conversion by default. Google Ads gets no signal. Your Smart Bidding optimizes for nothing.

✕ Linked

GA4 and Google Ads not connected

Without the GA4 ↔ Google Ads link, your ad campaigns can’t import conversions. You’re bidding blind on keywords without knowing which ones drive sales.

~30%

Conversions missing due to no enhanced measurement

Enhanced conversions hash and send first-party data (email, phone) to Google. Without it, up to 30% of conversions go unmatched when cookies are blocked.

Before vs After

Same store. Same traffic. Just GA4 actually tracking purchases.

An illustration of what typically changes in GA4 once tracking is fixed. The client result below is real and written up in full.

Before — Purchase not a conversion

Create ▼

Admin

My preferences

Account settings ▲

►Account

Property settings ▲

►Property

▼Data collection...

Data streams

Data collection

Data retention

▼Data display

Events

Audiences

Custom definitions

Events

Event name	Count	Users	Conversion
page_view	24,847	8,234	★
session_start	16,392	8,234	★
add_to_cart	847	312	★
purchase	0	0	★
first_visit	8,234	8,234	★

After — Full conversion tracking active

Create ▼

Admin

My preferences

Account settings ▲

►Account

Property settings ▲

►Property

▼Data collection...

Data streams

Data collection

Data retention

▼Data display

Events

Audiences

Custom definitions

Events

Event name	Count	Users	Conversion
page_view	24,847	8,234	★
session_start	16,392	8,234	★
add_to_cart	3,241	1,534	★
begin_checkout	1,284	742	★
purchase	1,847	892	★
first_visit	8,234	8,234	★

Camille D.

E-commerce Director · Luxury Wine Brand · France

Case study →

Purchase coverage in GA4

Before: 0 revenue for 14 months

100%

↑ Every order, item-level

Time to rebuild

Before: UA-style data layer

3 days

↑ Full GA4 ecommerce schema

“We migrated to GA4 when UA shut down but had zero revenue data for 14 months. Our developer had installed GA4 but never rebuilt the ecommerce data layer — GA4 schema is completely different from UA. Saifur rebuilt everything in 3 days and we finally have real GA4 ecommerce data.”

How It Works

A proper GA4 setup in 4 steps.

GA4 Audit & Event Mapping

We audit your current GA4 property, identify missing conversion events, and map every action that matters to your business: purchase, lead, add-to-cart, checkout.

GTM-Based Event Setup

We implement all conversion events via Google Tag Manager — clean, maintainable, no hardcoded changes to your site code. Every event passes data layer validation.

Enhanced Conversions & Google Ads Link

We enable Enhanced Conversions (hashed email/phone for better matching), link GA4 to Google Ads, and import the conversion actions so Smart Bidding gets real signal.

QA, Debug & Handoff

Every event is verified in GA4 DebugView and Google Tag Assistant. You get a clean GA4 property with documented events and a handoff call.

What Gets Connected

Your Website

GTM → GA4 Events

→

GA4

✓

GA4 Conversions

Imported to Google Ads

→

Ads

✓

Enhanced Conversions

Hashed email + phone

→

Match

✓

Result in Google Ads

Smart Bidding active ROAS target enabled Conversion import ✓ Enhanced match ✓

GA4 FAQ

Questions about GA4 setup.

Both. If you already have GA4 installed, we audit it and fix what’s broken (missing events, no conversions, not linked to Google Ads). If you’re starting fresh, we do a clean implementation. Either way, you end up with a fully working GA4 property.

Yes to all three. Shopify has native GA4 + GTM support. WooCommerce works well with GTM via the data layer. Custom sites we set up manually with clean GTM triggers. The approach adapts to your platform.

GA4 tracks conversions for analytics reporting. Google Ads needs conversions imported from GA4 (or set up directly) to optimize Smart Bidding. We set up both and make sure they’re connected — a common gap that kills ad performance.

Enhanced Conversions send hashed (SHA-256) first-party data — email, phone number — to Google. When a user converts but has cookies blocked, Google can still match the conversion via this hashed data. Typically recovers 20–35% of unmatched conversions. Yes, you need them.

Yes. GA4 gives you the full user journey — which channels drive add-to-carts, which pages cause drop-off, cohort analysis, audience building. Google Ads conversion tags only tell you “this ad got a conversion.” The two work together, not instead of each other.

Not sure where your tracking is losing you money?

GA4 Shows Sessions.
We Make It Show Sales.

Default GA4 install is almost useless for e-commerce and lead gen.

Same store. Same traffic. Just GA4 actually tracking purchases.

A proper GA4 setup in 4 steps.

Questions about GA4 setup.

Stop running Google Ads
on zero conversion data.

Setup Complete — But We Don't Stop There

GA4 Shows Sessions.We Make It Show Sales.

Default GA4 install is almost useless for e-commerce and lead gen.

Same store. Same traffic. Just GA4 actually tracking purchases.

A proper GA4 setup in 4 steps.

Questions about GA4 setup.

Stop running Google Adson zero conversion data.

Setup Complete — But We Don't Stop There

GA4 Shows Sessions.
We Make It Show Sales.

Stop running Google Ads
on zero conversion data.