Meta Pixel Setup for Wix: Step-by-Step Guide
Setting up the Meta Pixel on Wix uses the native marketing integrations or the Wix tag manager. Here is the complete step-by-step guide for purchase tracking on Wix stores.
Meta Pixel Setup for Squarespace: Complete Guide
Setting up the Meta Pixel on Squarespace requires using the native integration or adding the pixel code manually. Here is the complete guide for purchase tracking on Squarespace.
Meta CAPI for Lead Gen: Track Form Submissions Server-Side
Using Meta CAPI for lead gen campaigns sends form submission events server-side, improving attribution quality and providing better signals for Meta ad optimisation.
Meta Lookalike Audiences: How to Build Them for Better ROAS
Meta Lookalike Audiences built from your best customers outperform broad interest targeting. Here is which seed audiences to use, how to size them, and how to test performance.
Meta Retargeting Setup: How to Build Audiences from Your Pixel Data
Meta retargeting audiences are built from your Pixel event data. Here is how to create the right audiences for each funnel stage and the campaign strategy to match.
Google Ads Conversion Delay: What It Is and How It Affects Bidding
Conversions in Google Ads do not appear instantly after a click. The conversion delay affects how you should analyse recent campaign data and why Smart Bidding needs time to stabilise.
Google Ads Offline Conversion Tracking: How to Import In-Store Sales
Google Ads offline conversion tracking connects your in-store sales or phone orders back to the Google Ads clicks that drove them. Here is how to set up and upload offline conversions.
Google Ads Video Conversion Tracking: YouTube and Display
Video and display conversion tracking in Google Ads relies on view-through attribution. Here is how to set it up correctly and what the numbers actually mean for your campaigns.
Google Ads Customer Match: How to Upload and Use Your CRM Data
Google Ads Customer Match uses your Shopify customer email list to target existing customers, suppress past buyers, and build lookalike audiences. Here is the complete setup guide.
Google Ads Click vs View-Through Conversions: What’s the Difference?
Google Ads counts click-through and view-through conversions separately with different default windows. Here is what each measures and how they affect your reported ROAS.