About Tracking

Ad Platform Tracking

Meta Pixel + CAPI TikTok CAPI LinkedIn CAPI Snapchat CAPI Pinterest CAPI Quora Pixel Bing + UET Tag

Google Ecosystem

Google Ads Tracking GA4 Setup & Audit Google Tag Manager

Advanced Solutions

Server-Side Tracking Looker Studio Offline Conversion
Case Studies Blog Free Checklist Book Free Audit →
Ecommerce Tracking Specialists

Stop Guessing.
Track What Actually Converts.

We build server-side tracking systems that survive iOS 14+, Safari ITP, and ad blockers — so every ad dollar is attributed to a real buyer.

Book Free Tracking Audit → See Real Client Results
✓ Free 20-min audit call ✓ No long-term contracts ✓ Live tracking in 14 days
WDS Analytics
Live
ROAS
3.2x
↑ +42%
Conversions
1,847
↑ +38%
Attribution
98%
↑ +55%
Weekly Conversions
Channel Breakdown
G
Google Ads34%
f
Meta Ads28%
T
TikTok19%
in
LinkedIn12%

Tracking setup trusted across

Google Ads Meta Ads Google Analytics 4 Tag Manager Klaviyo Shopify TikTok LinkedIn Snapchat Quora Microsoft Ads Pinterest

The Problem

Your analytics are lying to you — right now.

Every ad decision made on bad data costs money. Here’s what’s silently breaking your attribution:

Cookies expire in 7 days

Safari ITP deletes first-party cookies before most purchase cycles close. You’re missing 30–40% of conversions silently.

iOS 14+ broke the Meta Pixel

Apple’s ATT framework blocks browser-side tracking on 60%+ of iPhones. Meta shows you estimated conversions — not real ones.

GA4 disagrees with Shopify

Your GA4 reports 340 orders. Shopify shows 210. Both can’t be right — and you’re scaling ads based on whichever dashboard you opened first.

What We Build

Tracking that works, even when the internet fights back.

Server-side, first-party, iOS-proof tracking across every channel your store depends on.

01

Google Ads Conversion Tracking

Server-side enhanced conversions that match every click to a real purchase — online or offline, with zero data loss.

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02

Meta Pixel + Conversions API

Bypass iOS 14+ with server-side CAPI. Accurate event matching and real purchase data — not modeled estimates.

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03

GA4 Migration & Audit

Proper ecommerce events, custom dimensions, and UA-to-GA4 migration without losing historical attribution.

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04

Google Tag Manager Setup

One clean container with structured variables, triggers, and tags. No spaghetti code, no conflicting scripts.

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05

Looker Studio Dashboards

Google Ads, Meta, GA4, and Shopify revenue unified in one live dashboard you can actually act on.

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06

Offline Conversion Tracking

Send CRM deal data back to Google and Meta. Optimize campaigns for real buyers, not just form fills.

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07

TikTok Pixel + Conversions API

Server-side events that survive iOS restrictions. Match TikTok click IDs to real purchases on every campaign.

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08

LinkedIn Pixel + Conversions API

Server-side Insight Tag events for B2B campaigns. Match LinkedIn clicks to form fills, demos, and pipeline revenue.

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09

Snapchat Pixel + Conversions API

Recover iOS 14+ signal loss with server-side events. Give Snap’s algorithm real purchase data to optimize for buyers.

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10

Quora Pixel + Conversions API

Server-side conversion events for Quora ads. Feed the algorithm real customer data, not just clicks.

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11

Microsoft Bing Pixel + UET Tag

Universal Event Tracking across Bing Search, Shopping, and Audience campaigns. Server-side UET for full attribution.

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12

Pinterest Tag + Conversions API

Pinterest Conversions API alongside the tag for complete funnel visibility — from Promoted Pin clicks to purchases.

Learn more →

500+

Conversions tracked
every month

98%

Tracking accuracy
rate achieved

14 days

Average time to
live accurate tracking

3.2x

Average ROAS
improvement

How It Works

From broken tracking to verified accuracy in 30 days.

1

Free Tracking Audit Call

20 minutes, we diagnose your current setup live and tell you exactly what’s broken and what it’s costing you.

2

Custom Tracking Plan

Specific to your tech stack, your ad platforms, and your attribution goals. No one-size-fits-all templates.

3

Implementation

We build and configure everything — server-side setup, data layer, tag repo — all handled.

4

Verify & Certify

Every tag QA’d, every event verified, every attribution gap closed. You get a clean bill of tracking health.

Client Results

What happens when tracking actually works.

Sally F.
Sally F.
DTC Fashion Brand · UK
✓ Verified Client
★★★★★
Meta CAPI + GA4 Setup

We were running Google Ads completely blind. WebDataSolve set up proper GCLID tracking and our ROAS went from 1.8x to 4.3x in 8 weeks. Same budget, same ads — just accurate data going into the algorithm.

↗ROAS: 1.8x → 4.3x in 8 weeks
Maya N.
Maya N.
Shopify Brand · United States
✓ Verified Client
★★★★★
Server-Side GTM + Meta CAPI

Meta was showing 400 purchases. WebDataSolve set up the CAPI and our numbers now match within 5%. We actually trust our data for the first time and scaled our best campaigns 3x.

↗+170 conversions/month recovered
James K.
James K.
Ecommerce Store · Australia
✓ Verified Client
★★★★★
GA4 Migration + Looker Studio

The Looker Studio dashboard alone was worth the engagement. I see every channel’s real performance in one place and stopped wasting 4 hours a week pulling manual reports from 5 different tabs.

↗47% more attributed revenue tracked

Frequently Asked

Questions we get every week.

Not at all. We handle everything technical end-to-end. You give us access to your ad accounts and tag manager, we take care of the rest and explain what we did in plain English.
Most setups go live within 7–14 business days. Complex multi-platform or server-side setups can take up to 21 days. We give you a specific timeline during the audit call.
Yes. We specialize in Shopify ecommerce tracking. We’ve set up server-side tracking for Shopify stores running Google Ads, Meta, TikTok, and more — and we know exactly where Shopify’s default tracking breaks.
Absolutely. A tracking audit is usually the first step. We review your existing setup, identify gaps, duplicate events, and misattribution — and give you a clear report of what needs fixing.
Yes. We offer monthly retainers for ongoing QA, new event tracking, platform changes, and dashboard updates. Many clients stay on retainer because tracking breaks silently when platforms update.
Ready to fix your tracking?

Know your real ROAS.
Scale with confidence.

Book a free 20-minute audit. We review your current setup live and tell you exactly what’s broken and what it’s costing you.

Book Free Audit Call →