Shopify Analytics vs Google Analytics: Which Numbers Should You Trust?
Shopify and GA4 will almost never show the same revenue numbers. Here is why they differ, which one to trust for which decisions, and when a big gap signals a real problem.
Shopify Checkout Extensibility: What Changed and How to Fix Your Tracking
Shopify’s checkout extensibility update in 2024 silently broke purchase tracking for many stores. If your GA4 or Meta purchase events dropped, this is probably why.
Google Tag Manager on Shopify: Complete Setup Guide
Google Tag Manager on Shopify is not as straightforward as on a standard website. Here is the complete setup including dataLayer configuration and checkout tracking.
How to Install TikTok Pixel via Google Tag Manager
Installing TikTok Pixel via Google Tag Manager gives you more control over event triggers and parameters. Here is how to set it up correctly on a Shopify store.
TikTok Pixel Standard Events: Which Ones to Track and Why
TikTok has 12 standard pixel events. Shopify stores need 4 of them working correctly to run optimised campaigns. Here is which ones matter most and why.
TikTok Custom Audiences: Setup Guide for Better Retargeting
TikTok Custom Audiences let you retarget website visitors, past purchasers, and video viewers. Here is how to set them up correctly for a Shopify store.
TikTok Event Match Quality: How to Score 8+ Out of 10
A low TikTok Event Match Quality score means TikTok cannot connect purchases back to the right users. Here is every step to push your score above 8 and improve ad optimisation.
TikTok Ads vs Facebook Ads: Which Platform Has Better Tracking?
TikTok and Facebook both have pixels, Events APIs, and attribution windows — but they work differently. Here is which platform gives you more reliable conversion data for Shopify.
TikTok Attribution Analytics Explained: Why Your Data Looks Wrong
TikTok attribution windows are wide and include view-through conversions by default. Here is why your data looks different from other platforms and how to read it accurately.
TikTok Pixel Setup for Shopify: Step-by-Step Guide
Setting up TikTok Pixel on Shopify takes more than just installing the app. Here is the full setup including Events API, standard events, and verification steps.