Shopify Thank You Page Tracking: What Fires and What Doesn’t
The Shopify order confirmation page is where purchase tracking either works or fails. Here is what actually fires on the thank you page after the checkout extensibility update.
Shopify Audiences: What It Is and How It Helps Your Meta Ads
Shopify Audiences uses purchase data from across the Shopify network to build Meta ad audiences that convert better than standard interest targeting. Here is what it does and who it is best for.
Shopify International Tracking: Multi-Currency and Multi-Region Setup
Multi-currency and multi-region Shopify stores have tracking complications that standard setups do not address. Here is how to handle currency, domains, and regional attribution correctly.
Shopify B2B Tracking: Analytics for Wholesale and Trade Stores
Shopify B2B wholesale tracking has different requirements than standard B2C ecommerce. Here is how to measure what matters for wholesale and trade accounts.
Shopify POS Tracking: How to Measure In-Store and Online Together
Shopify POS orders are invisible to GA4 and your ad pixels by default. Here is how to connect in-store and online data so you see your real total business performance.
How to Track Refunds and Returns in GA4 for Shopify
If you do not track refunds in GA4, your reported revenue is always higher than what you actually kept. Here is how to send refund events from Shopify to GA4 correctly.
Shopify + Klaviyo Tracking: How to Connect Email and Ad Data in GA4
Connecting Klaviyo to GA4 lets you see which email flows drive revenue and how email interacts with your paid ad campaigns. Here is how to do the full setup.
How to Track Subscription Orders on Shopify (Recurring Revenue)
Shopify subscription orders fire purchase events differently from one-time purchases. Here is how to track recurring revenue correctly across GA4, Meta, and Google Ads.
Shopify Tracking App Conflicts: How to Find and Fix Duplicate Pixels
Running multiple tracking apps on Shopify is one of the most common causes of inflated conversion data and poor ad optimisation. Here is how to find and fix duplicate pixels.
Shopify Web Pixel API: What It Is and How It Fixes Checkout Tracking
Shopify Web Pixel API is the approved system for tracking checkout events after the move away from checkout.liquid. Here is what it is and how it solves the purchase tracking problem.