Meta Offline Conversions API: Track In-Store and Phone Sales
Meta’s Offline Conversions API lets you upload in-store sales, phone orders, and CRM data to see which customers converted offline after seeing your ads. This guide covers how to create an offline event set, upload your data, and improve your customer match rates.
Meta Conversions API Setup for WooCommerce
The Meta Conversions API for WooCommerce sends your purchase and lead data server-side, recovering conversions lost to ad blockers and iOS privacy restrictions. This guide covers plugin setup, key configuration settings, and how to verify your CAPI events in Events Manager.
Meta Pixel Deduplication: Why It Matters and How It Works
When you run both a Meta Pixel and the Conversions API, the same conversion can be reported twice — inflating your ROAS and misleading your bidding algorithm. Deduplication prevents this using matching event IDs, and implementing it correctly is critical for accurate reporting.
Meta Events Manager: How to Use It to Fix Your Pixel
Meta Events Manager is where you diagnose and fix pixel problems — checking event volume, identifying warnings, testing live events, and reviewing Event Match Quality scores. This guide covers every tab and feature you need to keep your pixel healthy.
How to Add Meta Pixel via Google Tag Manager
Google Tag Manager gives you a centralised, no-code-deploy way to install and manage your Meta Pixel and all its standard events. This guide covers the complete GTM setup from base code to purchase event configuration, data layer variables, and verification.
Meta Custom Conversions: When to Use Them and How to Set Them Up
Meta custom conversions let you define conversion goals based on URL visits or pixel events without modifying your website code. Here is when to use them, how to create them step by step, and the key limitations every advertiser needs to know.
Meta Pixel Standard Events: Complete List and Setup Guide
Meta Pixel standard events are pre-defined conversion actions that Meta’s algorithm natively understands and optimises toward. This guide covers every standard event, the parameters they require, and which ones to prioritise for ecommerce and lead generation.
Meta Attribution Settings Explained: 7-Day Click vs 1-Day View
Meta’s attribution settings control which conversions get credited to your ads. Learn the difference between 7-day click and 1-day view windows, and which setting to choose for your business.
Meta Aggregated Event Measurement: What It Is and How to Set It Up
Meta Aggregated Event Measurement (AEM) limits you to 8 events per domain for iOS tracking. Here is exactly what it is, how to configure your event priority, and why it matters for your ad performance.
How to Audit Your Facebook Pixel in 5 Minutes
Learn how to audit your Facebook Pixel in just 5 minutes using Meta’s built-in tools. Catch missing events, duplicate pixels, and misconfigured conversions before they cost you ad spend.