Server Side Tracking
. Reduce the reliance on cookies
. Accurate conversion tracking
. More data for your campaigns
. Become 100% GDPR proof
. Comes on your existing Google Tag Manager setup
Table of contents
- What is GA4 Server Side Tracking?
- Reduce Reliance on Third-Party Cookies
- Accurate conversion tracking
- Better aligned with the GDPR
- Setting up Pinterest Server Side Tracking
- 1. Create a Google Tag Manager Server Container
- 2. Install the Pinterest tag
- 3. Set up the Pinterest Conversion API
- 4. Make sure event deduplication is enabled
What is TikTok Server Side Tracking?
TikTok Server Side Tracking is an advanced way to measure the performance of your ad campaigns without your data being affected by browser restrictions or privacy tools. Instead of placing tracking pixels and cookies directly on your visitors’ browsers (known as client-side tracking), Server Side Tracking first sends the data to your own server.
Advantages:
More control over your data: You have more control over the data you share with TikTok and other platforms. This is important to comply with privacy laws and to prevent your data from being misused.
More accurate measurements: Server-side tracking is more accurate than client-side tracking because it is less sensitive to browser restrictions and privacy tools.
Better insight into your performance: With server-side tracking, you get better insight into the performance of your ad campaigns. This helps you optimize your campaigns and improve your results.
Reduce Reliance on Third-Party Cookies
Third-party cookies are an important tool for marketers, but a source of concern for the privacy of internet users. More and more browsers, software and smartphones are blocking third-party cookies. In 2024, all major players will ban these cookies. Server Side Tracking offers the solution to keep your data registration 100% accurate.
Don’t worry, there is an alternative: Server Side Tracking . This technology allows you to measure the effectiveness of your ads, while respecting the privacy of users. With Server Side Tracking you benefit from advanced and privacy-friendly tracking. It is designed to work efficiently without relying on third-party cookies. This way you can continue to track which ads are successful and which are not, and you can continue to optimize your campaigns.
Accurate conversion tracking
Accurate event tracking is important to maximizing the potential of Google Analytics 4. However, with increasing privacy restrictions and third-party cookie blocking, you could be missing out on 10-30% of your critical data. This presents a challenge, especially since advanced platforms like GA4 rely heavily on data-driven insights.
Server Side Tracking with GA4 is the key to enriching your data. The server container in this setup acts as an HTTP API endpoint, allowing you to integrate data from various sources, such as your CRM. This means you can send additional, valuable user information to GA4.
Result ⇾ Deeper insights, better analytics, and optimized strategies.
Better aligned with the GDPR
Server Side Tracking is a powerful tool that helps to comply with the General Data Protection Regulation (GDPR) legislation. This legislation requires organizations to respect the privacy of their customers and protect their personal data. TAGGRS, a server-side tracking solution, makes this process easier and more effective.
With Server Side Tracking via TAGGRS you have full control over which data you share with which software. You can even filter out specific personal data from the tracking, which is a big advantage in terms of privacy protection. TAGGRS has servers all over the world, which allows the data to be stored within the borders of the EU, which is also in line with GDPR rules.
With Server Side Tracking via TAGGRS you can ensure that you are GDPR compliant, while still collecting and using valuable data to improve your online marketing efforts. You can offer your customers the privacy they deserve, while making effective use of the data you collect.
When you send parameters in the URL, for example UTM tags, the lifespan of the cookie in Safari and Firefox is limited to 1 day! With server side tracking the lifespan of this cookie is extended, which ensures that all conversions are attributed to the correct source.
Setting up Pinterest Server Side Tracking
1. Create a Google Tag Manager Server Container
This is the first step, because you need a server container to manage your server side tags. A server container allows you to place tags on your website without having to change the code of your website. It allows you to manage tags from one central location. We have written a blog on how to set up a good basic setup in 7 steps, so you can start with server side tracking.
2. Install the Pinterest tag
The Pinterest Tag lets you track actions people take on your website. These valuable insights not only help you measure campaign performance, but also optimize your spend and create specific audiences to target on Pinterest. It’s the key to understanding how visitors behave after seeing your promoted Pin.
3. Set up the Pinterest Conversion API
The Pinterest Conversion API is a new solution that enables advertisers to measure and fine-tune conversions on their websites. Instead of relying on traditional tracking pixels, this API sends web event data directly from the advertiser’s server to Pinterest.
4. Make sure event deduplication is enabled
Ensure optimal tracking accuracy with Pinterest Event Deduplication. This eliminates duplicate conversion counts and ensures a more reliable view of your conversion data. The result? Clean data that helps you make better decisions and optimize your Pinterest ad results.
Make sure to test your tracking settings to make sure everything is working correctly. This is a crucial step to ensure you don’t run into any issues with your tracking later.
Saifur Shahin
🥇Certified Web Analytics & Server Side Tracking Specialist
Company Details
- Webdatasolve
- Registration code : 15457851
- Address : Dhaka Bangladesh-1200
- +8801312072348
- info@webdatasolve.com