Server Side Tracking
. Reduce the reliance on cookies
. Accurate conversion tracking
. More data for your LinkedIn campaigns
. Become 100% GDPR proof
. Comes on your existing Google Tag Manager setup
Table of contents
What is LinkedIn Server Side Tracking?
LinkedIn Server Side Tracking is a way to measure the performance of your advertising campaigns on LinkedIn without your data being affected by browser restrictions or privacy tools. It gives you more control over the data you share with LinkedIn and other platforms. Instead of placing tracking pixels and cookies directly on your visitors’ browsers (known as client-side tracking), Server Side Tracking first sends the data to your own server. The data is then sent to LinkedIn.
Reduce Reliance on Third-Party Cookies
Third-party cookies are a powerful tool for marketers, but a source of concern for the privacy of internet users. More and more browsers, software and smartphones are blocking third-party cookies. By 2024, all major players will ban these cookies. Server Side Tracking offers the solution to keep your data registration 100% accurate.
Don’t worry, there is an alternative: Server Side Tracking . This is a solution that still allows you to measure how effective your LinkedIn ads are, without violating people’s privacy. With Server Side Tracking you can keep your tracking 100% accurate, even without using third-party cookies. This way you can continue to track which LinkedIn ads are successful and which are not, and you can continue to optimize your campaigns.
Accurate conversion tracking
Accurate conversion tracking is essential for successful LinkedIn campaigns. Unfortunately, with the blocking of third-party cookies, 10-30% of data is already being missed. This is a problem because platforms like Google and Facebook rely heavily on algorithms and data. The more marketing data you send to these platforms, the better your results can be.
Server Side Tracking is ideal for enriching your data so that you can send it to the advertising platforms. The server container acts as an HTTP API endpoint, allowing you to send data from various sources to Google Tag Manager, such as your CRM data. This way you can get additional user data into GTM and send it to the advertising platforms.
Result ⇾ More conversions in your campaigns.
Better aligned with the GDPR
Server side tracking is an important tool that helps to comply with the General Data Protection Regulation (GDPR) legislation. This legislation requires organizations to respect the privacy of their customers and protect their personal data. TAGGRS, a Server Side Tracking solution, makes this process easier and more effective.
With Server Side Tracking via TAGGRS you have full control over which data you share with which software. You can even filter out specific personal data from the tracking, which is a big advantage in terms of privacy protection. TAGGRS has servers all over the world, which allows the data to be stored within the borders of the EU, which is also in line with GDPR rules.
With Server Side Tracking via TAGGRS you can ensure that you are GDPR compliant, while still collecting and using valuable data to improve your online marketing efforts. You can offer your customers the privacy they deserve, while making effective use of the data you collect.
When you send parameters in the URL, for example UTM tags, the lifespan of the cookie in Safari and Firefox is limited to 1 day! With server side tracking the lifespan of this cookie is extended, which ensures that all conversions are attributed to the correct source.
1. Create a Google Tag Manager Server Container
This is the first step, because you need a server container to manage your server side tags. A server container allows you to place tags on your website without having to change the code of your website. It allows you to manage tags from one central location. We have written a blog on how to set up a good basic setup in 7 steps, so you can start with server side tracking.
2. Install the LinkedIn Insight Tag
The LinkedIn Insight Tag lets you track actions people take on your website. These valuable insights not only help you measure campaign performance, but also optimize your spend and create specific audiences to target on LinkedIn. It’s the key to understanding visitor behavior after they see your boosted post.
3. Set up the LinkedIn Conversion API
The LinkedIn Conversion API is an advanced solution that enables advertisers to measure and fine-tune conversions on their websites. Instead of relying on traditional tracking pixels, this API sends web event data directly from the advertiser’s server to LinkedIn.
Make sure to test your tracking settings to make sure everything is working correctly. This is a crucial step to ensure you don’t run into any issues with your tracking later.
Saifur Shahin
🥇Certified Web Analytics & Server Side Tracking Specialist
Company Details
- Webdatasolve
- Registration code : 15457851
- Address : Dhaka Bangladesh-1200
- +8801312072348
- info@webdatasolve.com